Each #TravelLive report is different - and the same goes for the expected reach. There are two decisive factors for a long range of the report: the reach through #TravelLive media partners as well as the support provided by the client. How far a report might reach out depends on the number of #TravelLive media partners – and on the support gained through the client’s web and social media presence (retweets on Twitter, links to the report pages on Facebook, etc.).
As an example, here are some data from the @TravelLiveCC report from Ferienmesse Wien 2015 which scored 163.616 impressions shortly after the report – numbers that are, self-evidently, bound to rise in the aftermath:
• 124.129 confirmed impressions via Twitter Analytics, Storify page views, Vimeo, audioBoom, Facebook
• 39.487 estimated impressions, calculated by single tweets on Storify, the reach of the hashtag #dzt and by Facebook posts of GNTB partners
IMPORTANT: Monitoring tools such as Keyhole or Tweetbinder specify the reach of a certain hashtag by impacts which are calculated from the (highly theoretical) arithmetical product of followers and postings. This unrealistic values often boast of millions of impacts. The real impressions, however, are to be settled considerably lower. As opposed to these vague numbers provided by hashtag statistics, the documentation of a #TravelLive report provides validated figures with confirmed impressions.
The reach of a #TravelLive report can be documented precisely through a series of key performance indicators:
• Twitter Analytics: number of Tweets, impressions, interactions, link clicks, retweets, favorites, answers on a daily basis
• Storify: views of the daily reports on TravelLive.cc and partner pages
• Event hashtag: number of postings on Twitter, coverage, potential impressions, ratio of retweets
#TravelLive cannot be compared to other travel blogs in terms of visits and impressions: Its true asset is the presence of #TravelLive travel reports in its partners’ network. The #TravelLive blog itself is NOT the paramount spot where a travel report takes place. As a #TravelLive report can be embedded on any website, its media penetration depends on the number and quality of partner websites
Furthermore, #TravelLive reports are intended to create visits on the websites of the client. The website TravelLive.cc displays the live content posted by @TravelLiveCC, but should not compete with the side of the client during the live coverage.